News Roundup: November 2016

Here are the top retail news stories from the month of November.

Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends

As the “digital-physical divide” continues to fade and shopping becomes increasingly omnichannel, retailers both large and small are discovering new opportunities to thrive and grow.

Mobile Will Be Used More Among Shoppers This Holiday Season

Seventy percent of frequent online shoppers who plan to shop this coming holiday season say they will do more holiday shopping online than in a physical store, with 47% planning to use mobile devices more this year for holiday shopping than they have in the past, according to a new survey of frequent online shoppers commissioned by Catchpoint and conducted by Harris Poll.

What Story Does Your Packaging Tell?

In today’s retail environment, in which consumer demands and e-Commerce volumes continue to grow, the old saying, “Don’t judge a book by its cover,”just doesn’t apply. That’s because consumers care way more than you might think about packaging. In fact, nearly seven in 10 (68%) of Americans say they are more conscious of packaging design today than they were five years ago.

Retail CMOs Feel the Heat, Look to Data 

Unfortunately, many marketing teams are still way behind the curve on making better use of their data. For many retail marketers, getting data smart isn’t just good business; it’s quickly becoming a matter of survival.

‘Couch Commerce’ Becomes Reality With 40% Rise In Mobile App Sessions

With Thanksgiving weekend officially kicking the holiday season into gear, retailers better have optimized their mobile app if they are seeking to get the most out of their digital offerings, according to data from App Annie. The mobile app data and insights provider predicts a drastic rise in “couch commerce,” as more shoppers continue making purchases via their mobile phones within the comfort of their own home.

Think we missed one? Tweet us @minisoft to let us know what story we should add to the roundup and stay tuned for real time updates.