News Roundup – February 2016
February has come and gone, but before it is forgotten we want to highlight a few of the top new stories.
1. Wayfair brings digital expertise to an old-fashioned channel
“Wayfair is not going to extent of other digital retailers that are offering pop-up shops, physical pickup locations or full-fledged brick-and-mortar stores—at least not yet. However, by integrating print into what was formerly a digital promotional strategy, Wayfair is recognizing that modern omnichannel consumers are still very interested in tangible, physical experiences.”
2. Where is the digital revolution headed next in packaging?
“From personalized printing and serialization to smart sensors and data collection systems, digital advancements are transforming the day-to-day lives of packaging professionals. What’s still to come?”
3. U.S. e-commerce grows 14.6% in 2015
“E-commerce sales remained strong in 2015 as web sales totaled $341.7 billion for the year, a 14.6% increase over 2014’s $298.3 billion, according to non-adjusted estimates released this morning by the U.S. Department of Commerce.”
4. Making Omnichannel Work: Unifying product, pricing and inventory information
“Omnichannel retail is no longer a prediction; it’s a foregone conclusion. Shoppers are demanding cross-channel conveniences and retailers are gearing up and reorganizing to meet the challenge.”
5. Two Tips for Creating a Cohesive Omnichannel Experience
“Technology has changed the ways in which we engage, share and shop for the products we’re after. Fifteen years ago, a catalog and a 1-800 support number were enough to meet customer needs. Today, merchants must ensure a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale.”
6. Drop Shipping vs. Order Fulfillment: What’s the Difference?
“There is more than one way to get your product into the hands of the consumer. Drop shipping and order fulfillment each provide this service in a different way.”
“Minisoft recently attended eTail West 2016. We had the opportunity to view the conference from the comfort of booth #106. In case you missed us at the show, here are a few of the highlights.”
We hope these highlights get you caught up on your February news.