News Roundup: August 2016
It’s time for the monthly news roundup! In case you missed it, here are some hot headlines from the ecommerce channel in the month of August.
The State of Subscription Box Services
With over 2,000 subscription box services in operations this year, the number continues to grow. The amount of visits to subscription box sites has risen by over 3,000% in the last three years alone, up from 722,000 visits in 2013 to 21.4 million in 2016.
A WBR report: Adapting to the pace of omnichannel commerce
Small & medium-sized retailers are often more nimble, and can now take advantage of cutting edge marketing technologies.
5 Things You Need to Know to Ensure Drop Shipping Success
Drop shipping can be an extremely beneficial tactic for retailers when done right because it offloads some risks associated with inventory management. But for suppliers and retailers alike, it can create additional layers of complexity and challenges associated with quality and speed, among others. Therefore, drop shipping requires sophisticated, real-time API (Application Programming Interface) connectivity between all parties to support the logistics behind it. We will discuss 5 things you need to know about drop shipping, including the benefits, challenges, and, most importantly, how to win.
If you are not at the table, you’re on the menu
Without addressing omnichannel, you are basically going to be lunch for someone else to poach your customers and sales. But, there is a more a salient aspect of being at the “omnichannel table.” One size doesn’t fit all. Each retailer needs to leverage their own strengths to create a compelling value strategy of where and how they will create unique value in an increasingly competitive battle for of omnichannel consumers.
Why brands should shift from multi- to omni-channel communications
With customer experience increasingly determining consumer loyalty, brands are under pressure to revolutionise their communications platforms to provide a seamless service.
Leverage The New Holiday Promotion Cycle To Lure Omnichannel Shoppers
Retailers have been competing fiercely to lure holiday shoppers into their stores with doorbusters on Black Friday for decades, continuously refining offers and marketing in an evolution that has led many to start deals on Thursday to beat the rush. The media is generally quick to report on the backlash to employees working on Thanksgiving, but retailers are responding to changes in shopping behavior that are forcing them to push promotional periods beyond traditional barriers. They really have no other choice if they want to compete.
Overcoming The Organizational Obstacles Of Omnichannel
Consumers are desperate for omnichannel experiences. They work across channels; why can’t their favorite retailers? In their minds it is as simple as that, and a lack of multi-channel strategy by retailers leads to frustration and diminished brand loyalty among consumers.
How The Internet Of Things Is Making “Frictionless Retail” A Reality
Reducing friction has long been a goal in the retail industry, but the promise of “frictionless retail” has remained elusive. However today, thanks to the Internet of Things, mobile, cloud computing, edge analytics and other digital technologies, the promise of frictionless retail is finally within reach.
Think we missed one? Tweet us @minisoft to let us know what story we should add, and stay tuned to our Twitter feed for real-time updates.